Extensive research is conducted on potential guests to uncover new and interesting information about their journey.
The show aims to showcase the struggles, setbacks, and successes of founders, valuing authenticity and relatability.
Deep dives
Preparing for a Guest's Appearance
Before approaching a guest, the show's small team extensively researches potential guests, reading various publications and websites. Once a guest is confirmed, they conduct a deep dive into their life story. This involves creating a detailed outline and a research packet of 40-50 single-spaced pages. The interviewer's goal is to uncover new and interesting information about the guest and their journey. The show does not have a specific target market in mind, embracing a diverse audience with various interests and aspirations in the business world.
Selecting Guests for the Show
There is no set formula for choosing guests, as it is more of an art than a science. The show looks for recognizable brands with a national or international presence, although they have also featured lesser-known brands. Another key criterion is that all guests must be founders of their respective businesses. The show aims to showcase the struggles and setbacks along with the successes, valuing authenticity and relatability. The selection process takes into consideration the willingness of the guests to open up about failures, challenges, and embarrassing moments to create a more holistic and realistic portrayal of their entrepreneurial journey.
The Host's Own Entrepreneurial Ventures
In addition to hosting the podcast, the host has two production companies: Built Up Productions and Tinkercast. Built Up Productions produces not only 'How I Built This' but also 'Wisdom from the Top,' a show about leadership and management. Tinkercast is a children's media company known for shows like 'Wow in the World' and 'How to Be an Earthling.' The host also mentions upcoming projects, partnerships, live shows, and plans for a commercial product. While the focus of the show is on the guests, these ventures demonstrate the host's own entrepreneurial spirit and involvement in various business endeavors.
What makes a good How I Built This story? Why do our episodes take weeks to produce? How does Guy prepare for an interview? As a bonus this week, Guy wanted to take some time and answer a bunch of your questions! If you have other burning questions about the show, our process, or even just about Guy, you can Ask Guy Anything by submitting a question at guyraz.com.