How I Built This with Guy Raz cover image

How I Built This with Guy Raz

Bonus Episode! Ask Guy Anything: December 2021

Dec 23, 2021
14:18

Podcast summary created with Snipd AI

Quick takeaways

  • Extensive research is conducted on potential guests to uncover new and interesting information about their journey.
  • The show aims to showcase the struggles, setbacks, and successes of founders, valuing authenticity and relatability.

Deep dives

Preparing for a Guest's Appearance

Before approaching a guest, the show's small team extensively researches potential guests, reading various publications and websites. Once a guest is confirmed, they conduct a deep dive into their life story. This involves creating a detailed outline and a research packet of 40-50 single-spaced pages. The interviewer's goal is to uncover new and interesting information about the guest and their journey. The show does not have a specific target market in mind, embracing a diverse audience with various interests and aspirations in the business world.

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