163: Is Direct Response Marketing DEAD? Alex Cattoni On What’s Working in 2025 - 7FL

This episode is part of our 7FL (7-figure lessons) series of Beyond A Million, where we interview entrepreneurs who are skyrocketing to the top!

Are you struggling to connect with today’s overwhelmed and skeptical consumers? 

In this episode of Beyond A Million, Brad sits down with Alex Cattoni to discuss the best marketing strategies for 2025. Alex is a renowned copywriter, marketing expert, and the proud founder of Copy Posse, the new school for copywriters. Recently recognized as Marketer of the Year by DigitalMarketer, she teaches effective marketing strategies prioritizing long-term trust over short-term sales tactics. 

As the marketing landscape continues to shift, Alex explains in great detail how businesses can adapt to changing consumer behavior and market conditions. 

Tune in to learn how to take your marketing to the next level!

 —

Key Takeaways:

• 00:00 Intro 

• 01:25 Direct response marketing 101

• 05:03 Conversion vs. branding 

• 11:15 Integrating branding and direct response 

• 27:29 The role of questions in sales and marketing 

• 35:40 The line between personal and professional 

• 41:47 Are the robots coming to steal our jobs? 

• 45:50 Long-form vs short-form content on YouTube 

• 47:01 Outro

—

Additional Resources:

🔹 Alex on YouTube: https://www.youtube.com/c/AlexCattoni 

🔹 Alex on Instagram: https://www.instagram.com/alexcattoni/

 

➡️ Learn more at: https://beyondamillion.com/

➡️ Watch full episodes here: https://www.youtube.com/playlist?list=PL5hbIUyUb68J3nhHSAGDrmUxX4vgXQ4b8

➡️ Subscribe to our YouTube channel: https://www.youtube.com/@Beyondamillion?sub_confirmation=1

 

Let's Connect:

🔹 IG: https://www.instagram.com/bradweimert

🔹 TikTok: https://www.tiktok.com/@beyondamil

🔹Twitter: https://twitter.com/BradWeimert

🔹 FB: https://www.facebook.com/profile.php?id=100089061999787

— 

Beyond A Million is a business podcast that reveals the scaling secrets of 8, 9, and 10-figure entrepreneurs. Every week, we share an exclusive behind-the-scenes look at the best business growth strategies that work. 

If you're an entrepreneur or business professional who's looking to level up & continue to scale far beyond the million-dollar mark, this podcast is for YOU!

Tune in weekly for new interviews with Easy Pay Direct founder Brad Weimert and business expert guests who absolutely crush it in their area of expertise. Learn world-class marketing and sales tactics with elite-level business strategies in sales, marketing, operations, finance, and wealth building.

Be sure to give us a follow wherever you get your podcasts so you never miss a new episode!