Today we’re joined by Kevin Cooney and Johnny Hilbrant (aka “PE GUY”) for a conversation that’s equal parts hilarious and surprisingly insightful—covering content, brand-building, and what it takes to turn internet momentum into a real business.
Kevin breaks down how he and Ashley built The Cooney’s Show, a long-form podcast filmed at TD Garden in Boston interviewing entrepreneurs, entertainers, and athletes.
Johnny shares the origin story behind “PE GUY,” the deadpan private-equity parody that blew up online in 2025 and quickly grew to 250K Instagram followers