198 | Why I Embraced Funnels (After Swearing I’d Never Use Them)

I’m sharing a big shift in my business philosophy—one I never saw coming. If you’ve been around for a while, you know I used to avoid funnels like the plague. They felt salesy, rigid, and completely out of alignment with my more soul-powered approach. But today, I’m here to explain why I’ve done a complete 180 and how embracing a single, clear pathway has transformed my business.

Join me as I dive into:

• Why I resisted funnels for so long and the misconceptions that held me back
• The moment I realized a funnel could help me simplify, scale, and create a more supportive customer journey 
• How I built an aligned, creative, and soulful funnel that feels genuine rather than sales-driven
• The powerful benefits of focusing on one main offer and pathway for both myself and my clients

Whether you’re hesitant about funnels or looking for ways to simplify and grow sustainably, this episode will give you fresh insights and practical tips to consider. Plus, I’ll share a few reflections on why staying open to new ideas—especially the ones we resist—can be the key to more ease, clarity, and expansion in your business.

And, as a special gift, I want to offer you free access to one of my most popular programs, “Getting Out of Your Own Way” (an IFS Daily Parts Meditation Kit to help you cultivate inner wholeness, harmony, and Self-Leadership at the start of each day).

All you have to do is:

1) Leave a review of this podcast. 

2) Email a screenshot of your review to hello@saraavantstover.com

It’s as simple as that!

In this Episode We Explore:

[00:02:18] The surprising shift in mindset about a common business strategy.

[00:04:57] Reflecting on the contradictions of personal growth in entrepreneurship.

[00:11:43] The unexpected origins of resistance against a popular business tool.

[00:15:30] Unpacking the true meaning of a “funnel” and its purpose in a business journey.

[00:20:12] The evolution of offerings: from numerous to focused—why less can mean more.

[00:27:00] Discovering a path that feels both authentic and strategic for business growth.

[00:32:45] How turning points can reshape not just your business, but your life’s vision.

[00:39:15] Embracing emotions in business: the correlation between feelings and funnel success.

[00:45:40] Realizing what truly aligns with your soul’s work—what does that look like?

[00:52:10] The power of community and authenticity in growing your business.

[00:59:38] Steps to take for those hesitant about implementing a funnel strategy.

[01:02:00] A call to action that could spark a change in your own business approach.

Resources:

• New Year’s Retreat for Women Leaders & Entrepreneurs
• Try Your Free, 30-day Trial with Kajabi
• Order Sara’s new book: Handbook for the Heartbroken
• Subscribe to Sara’s Sunday Journal
• Connect with Sara on Instagram