Bo Royal: Simplicity in Legal Marketing

In this episode, Steve Fretzin and Bo Royal discuss:

• The most common mistakes law firms make on their websites and landing pages. 
• Why you should have A/B Testing on your website. 
• Understanding where your website traffic comes from. 
• Tips to improve law firm websites and landing pages immediately.

Key Takeaways:

• Focus optimization on a few key pages - you do not need to overhaul your whole website anytime there’s an issue. 
• Invest in high-quality photo (and video) content on your website that educates your clients on who you are, who you serve, and what you’re all about. 
• Phone calls tend to be the most high-quality leads - have a click-to-call functionality on your website. 
• Don’t underestimate social proof. Nothing is going to sell your law firm better than a client testimonial. 

"All of the tracking needs to be owned by the law firm. It cannot be something that the agency owns. That data is invaluable to the law firm in the long run." —  Bo Royal

Thank you to our Sponsors!

Lawmatics: https://www.lawmatics.com/bethatlawyer/

Get Staffed Up: https://getstaffedup.com/bethatlawyer/

Green Cardigan Marketing: https://greencardiganmarketing.com/

Episode References: 

• Intaker: https://intaker.com/home/
• Modern Wisdom Podcast: https://chriswillx.com/podcast/

About Bo Royal: 

Bo Royal is a former Fortune 500 advertising agency executive turned law firm marketing expert. After holding leadership positions at eBay's marketing solutions division and scaling the online advertising revenues of a variety of well-known brands, such as Calvin Klein, Bo pivoted into the world of legal marketing six years ago and never looked back. Today, Bo co-owns and operates Pareto Legal, a growth marketing agency positioned to help small and medium-sized law firms add an extra 7 figures in cases to their pipeline.

Connect with Bo Royal:  

Website: https://legal.paretoppc.com/

LinkedIn: https://www.linkedin.com/in/bo-royal/

LinkedIn: https://www.linkedin.com/company/pareto-legal/

Connect with Steve Fretzin:

LinkedIn: Steve Fretzin

Twitter: @stevefretzin

Instagram: @fretzinsteve

Facebook: Fretzin, Inc.

Website: Fretzin.com

Email: Steve@Fretzin.com

Book: Legal Business Development Isn't Rocket Science and more!

YouTube: Steve Fretzin

Call Steve directly at 847-602-6911

Show notes by Podcastologist Chelsea Taylor-Sturkie

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.