
Breaking B2B - B2B Marketing & Demand Generation Podcast
#278 Why You Shouldn't Discount (& How It Grows Your B2B Company) - Tara Robertson
Oct 3, 2022
29:03
► Why shouldn’t you discount?
Tara Robertson is senior manager for Demand Generation @ Chili Piper
🎧 Have a listen to Tara & Sam as they discuss their experiences & give you incredibly valuable tips, tools and insights that you can utilise, to skyrocket your own sales & biz! - In this episode we cover:
👉 What to do if prospects ask for discounts
👉 How it speeds up sales cycles
👉 What is the ‘dark funnel’ and how does it help here?
👉 Why discounts are not a one-time concession
👉 When the discount secrets get out
👉 Sharing pricing on your website and beyond
👉 How to start this for your company
► You can find further expert tips on the topic of discounting here, https://www.chilipiper.com/post/why-we-dont-offer-discounts
TARA ROBERTSON
★ LinkedIn: https://www.linkedin.com/in/taraarobertson/
★ Web: https://www.chilipiper.com/bgs
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