Your Path to Nonprofit Leadership 349: What Funders Want Nonprofit Leaders to Know (Sarah Mann Willcox)
349: What Funders Want Nonprofit Leaders to Know (Sarah Mann Willcox)
SUMMARY
This episode is brought to you by TowneBank, whose ongoing support can be a powerful partner for your organization. Learn more at TowneBank.com/NonprofitBanking.
As you ponder your New Year’s resolutions as a nonprofit leader, funding for your organization is almost certainly on the list. That’s why Sarah Mann Willcox’s insight is such a timely way to begin the year. As Executive Director of the NC Network of Grantmakers - and a former fundraiser herself - Sarah offers an inside look at how funders think, what pressures and constraints they face, and what nonprofit leaders can do in 2026 to build stronger and more authentic relationships with them. She explains why program officers should be seen as partners rather than gatekeepers, how to communicate more effectively about your work, and why transparency helps both sides make better decisions. Sarah also shares broader sector trends: trust-based philanthropy, collaboration across the independent sector, donor-advised funds, and the growing need for collective solutions—as well as candid advice about burnout and leadership sustainability. Her message is clear: if you want a more confident and strategic year of fundraising, it starts with understanding the humans behind the grantmaking process.
ABOUT SARAH
Sarah Mann Willcox is the Executive Director of the NC Network of Grantmakers (NCNG), North Carolina’s statewide association for funders. With more than a decade of experience supporting foundations, corporate donors, and philanthropic leaders, she serves as a connector, convener, and trusted guide for grantmakers navigating complex community needs. Sarah previously served as a fundraiser with the NC Center for Nonprofits and brings both sides of the funding relationship into her work—helping funders collaborate more effectively while demystifying the philanthropic landscape for nonprofit leaders. She serves on the board of the United Philanthropy Forum, connecting North Carolina to national conversations about sector health, equity, advocacy, and philanthropic practice.
RESOURCES
- NC Network of Grantmakers – ncgrantmakers.org
- United Philanthropy Forum – philanthropyforum.org
- National Council of Nonprofits – councilofnonprofits.org
- Book recommendation: A Psalm for the Wild-Built by Becky Chambers
- Armstrong McGuire – armstrongmcguire.com
- Your Path to Nonprofit Leadership (Audible edition available)
- Ready for a Mastermind in 2026?