Why Customers Don't Trust Your 5-Star Review (And How to Fix It)

Discover how multi-platform review strategies can dramatically boost your conversion rates while simplifying the review collection process. Learn actionable tips for online reputation management from DJ Sprague, co-author of "Reputation King" and expert in eCommerce review syndication.

In this enlightening conversation, Matt Edmundson and DJ Sprague explore the often overlooked world of online reputation management. Contrary to common practice, DJ reveals that displaying reviews only on your website is like "living on an island" - people only see them if they get there. Instead, the key is distributing reviews across multiple platforms to build trust, improve SEO, and significantly increase conversion rates.

The episode challenges conventional thinking about review collection, exploring why businesses should aim to capture feedback from all customers (not just the unhappy ones) and why making the review process simple is absolutely crucial for success.

About DJ Sprague:

DJ Sprague is a veteran in marketing, advertising, sales and PR with over 35 years of experience. He began his career with Eastman Kodak and worked extensively in automotive marketing with brands like Toyota, Hyundai, and Lexus. As a reputation management specialist since the early 90s, DJ has founded three agencies and is the co-author of "Reputation King," the first comprehensive book on eCommerce reputation management.

Key Takeaways:

- Customers tend to check multiple review platforms before making purchasing decisions

- Displaying only positive reviews is considered false advertising and erodes trust

- The best time to collect initial reviews is immediately post-checkout while customers are still online

- Keep surveys simple - 3-5 questions maximum with the most important question first

- Providing a clear reason for requesting reviews significantly increases response rates

- Video reviews are increasingly important for visibility in search results

- Northwestern University research shows 5 product reviews can increase conversion rates by 270%

For more information on transforming your online reputation management strategy, visit https://www.ecommercepodcast.net