The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch 20VC: Grammy Nominee Aloe Blacc on Working with Avicii on "Wake Me Up", The Art of Great Storytelling, Behind The Scenes on the Songwriting Process and Why Rules Are Just "Good Suggestions"
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Feb 17, 2023 
Aloe Blacc, a Grammy-nominated singer-songwriter known for hits like "Wake Me Up," shares insights into his unique journey from corporate life to music stardom. He discusses the art of storytelling and the crucial elements that differentiate great stories from average ones. Aloe reveals the behind-the-scenes creative process of writing songs, including collaborating with Avicii. He also explores the challenges of fame and maintaining personal relationships, as well as his new venture in health innovation inspired by his own experiences.
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Early Music Influences
- Aloe Blacc fell in love with music through his father's diverse music collection and breakdancing to hip-hop.
- He began writing lyrics at nine, recording at fifteen, and releasing music at seventeen.
Career Shift
- Aloe Blacc was laid off from Ernst & Young, prompting him to pursue music full-time.
- He initially viewed it as a temporary break, but it turned into a global career.
Running From and Towards
- Aloe Blacc runs from stagnation and the pressure of others' livelihoods depending on his fame.
- He views rules as "good suggestions" and seeks efficient, unconventional paths.