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Quick takeaways
- News music is designed to engage viewers, create a connection with the news, and evoke strong emotions.
- The choice of music in news coverage can influence how viewers interpret and respond to the news, serving as a hidden persuader.
Deep dives
The Power of News Music
News music has the ability to evoke strong emotions and create a sense of familiarity and comfort. It is designed to engage viewers and create a connection with the news. Composers aim to grab listeners' attention with a strong opening, establish a steady beat for reliability, and convey a sense of control even during intense moments. The rise of news music coincided with the development of television news, and composers started creating memorable themes to brand news programs. News music has also been used during major events like the Persian Gulf War to create a sense of urgency and nationalism. Despite the recent concerns about the media and information overload, news music continues to shape the way we interpret and consume news.
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