Six O'Clock Soundtrack: The art of TV news music
Twenty Thousand Hertz
The Ninth Symphony
The Ninth Symphony, which I think gives them a sense of authority. And so you begin to get then branding up the news product in the late 60s. Are they trying to compete with Cronkite in some way? I mean, or does anyone talk about this explicitly as we need a Sonic brand? Victor says this is like a masterpiece of news music. It has been used for 30 years. This is an inflection point.
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