The Edward Show ChatGPT Checkouts Are Here (SEO Goldmine or AI Fail?)
Oct 1, 2025
ChatGPT introduces Instant Checkouts with Etsy, Shopify, and Stripe, sparking debate about the future of e-commerce. The Agentic Commerce Protocol aims to streamline purchases, but concerns arise regarding fraud and incorrect product recommendations. SEO experts weigh in, suggesting this could be a huge opportunity for small sellers. Discussions highlight the necessity for citation accuracy in recommendations and the potential for sponsored listings to emerge. Will AI-driven shopping be a game changer or a disaster? Tune in for these insights!
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ChatGPT Adds Built-In Instant Checkout
- OpenAI launched Instant Checkout in ChatGPT with Etsy and Shopify and open sourced the Agentic Commerce Protocol (ACP).
- ACP lets conversations, AI agents, and businesses complete purchases inside ChatGPT without leaving the chat.
Demo: Housewarming Gift Checkout
- Edward describes a demo where someone asks ChatGPT for a housewarming gift and checks out an Etsy product inside ChatGPT.
- He compares this to Amazon's Rufus which already offers similar in-app product suggestions and checkout.
Agentic Commerce Protocol Explained
- The Agentic Commerce Protocol is an open standard enabling agent-driven purchases and tool invocation during checkout.
- It effectively lets businesses embed storefronts inside conversational AI to shop, compare, and buy within ChatGPT.