Industry Relations Who's Your Daddy?
Apr 16, 2025
Zillow's new enforcement of the Clear Cooperation Policy is a game-changer for real estate listings. The hosts debate its impact on major brokerages like Compass and eXp, questioning how it might reshape marketing strategies. They discuss the power struggle between Zillow and the National Association of Realtors, exploring how this affects industry governance and transparency. Engaging with live audience insights, they reflect on the implications for sellers, buyers, and the overall marketplace dynamic. This conversation dives deep into the shifting landscape of real estate.
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Zillow Enforces Clear Cooperation Policy
- Zillow bans listings publicly marketed before entering the MLS to enforce its Clear Cooperation Policy (CCP).
- This effectively kills delayed marketing but allows private exclusives without public marketing.
Zillow's Big Dad Energy
- Zillow acts as "big dad" enforcing listing rules amid broker resistance.
- This move shows Zillow’s growing power over traditional MLS and industry players.
eXp's Lone Public Support
- Only eXp publicly supported Zillow's policy, while others stayed silent or cautious.
- This shows a split in brokerage willingness to openly challenge industry norms.