Squiggly Careers #186 How to build….your personal brand, project or business (or all 3!)
Nov 17, 2020
Damola Timeyin, a creative strategist and co-author of "How to Build It," shares insights on crafting memorable brands. He emphasizes the importance of being distinctive and authentic in branding. The discussion highlights the motivation behind side projects and how they transform frustration into creative expression. Damola introduces the concepts of 'day ones' and 'day hundreds,' illustrating their impact on networking and support dynamics. The episode also touches on building confidence, especially for introverts, in professional settings.
AI Snips
Chapters
Books
Transcript
Episode notes
Changing Brand Relationships
- People's relationships with brands are changing, with less emphasis on loyalty and more on values.
- Consumers now expect brands to act responsibly and contribute positively to their communities.
Building a Personal Brand
- To build a personal brand, focus on what you stand for, how you stand out, and who you stand with.
- Let your work speak for itself; authenticity is key, and avoid comparing yourself to others.
Niran's Organic Brand Building
- Niran Vinod built his personal brand organically by focusing on his work and having a clear point of view.
- His 'raisin in a bowl of rice pudding' analogy highlights the importance of being distinctive and memorable.
