The Science of Scaling The Day-One Enterprise Strategy w/ Ed Calnan (Co-Founder, Seismic)
25 snips
Apr 30, 2025 AI Snips
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Origins of Seismic's Enterprise Focus
- Ed Calnan started Seismic with a strong founding team blending product and sales expertise.
- They targeted enterprise value from day one, going after big customers with complex needs.
Target Early Adopters Strategically
- Target financial and insurance companies known to work with emerging tech.
- Leverage existing relationships and focus on early adopters to get initial enterprise customers.
Discover Hidden Use Cases
- Interview customers broadly beyond your initial assumptions to uncover hidden use cases.
- Once you find a valuable application, replicate it in similar accounts to scale.