The Day-One Enterprise Strategy w/ Ed Calnan (Co-Founder, Seismic)
The Science of Scaling
00:00
Navigating Product Development and Enterprise Sales Challenges
This chapter explores the hurdles of product development and the significance of genuine customer feedback over superficial trends. It emphasizes the complexities of selling innovation to larger organizations, outlining the necessity of establishing strong relationships with champions in enterprise sales. Additionally, it highlights the patience required in securing deals and the importance of transparent communication with investors and stakeholders throughout the sales process.
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