231. Styled to Lead: The Intersection of Aesthetic and Authority

Sep 9, 2025

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Ever wondered why some leaders just look like they have it all together before they even say a word? Michelle breaks down exactly why visual consistency is your leadership superpower—and how you can use aesthetics to command authority, build instant trust, and make your message impossible to ignore. Discover what it really takes to style your way into becoming the go-to expert everyone remembers and if you stick around, you'll get Michelle's framework for using styled leadership in practice. If you’re ready to turn heads and own your narrative (before you even say a word), this one’s for you. ------------------------ In today's episode, we cover the following:

Michelle's credentials and inside MKW Creative Co.
Why aesthetic in leadership matter
Examples of women whose aesthetics elevate their authority
How aesthetic cuts through the noise
The aesthetic/authority feedback loop
Memorability and influence
Branding yourself as a thought leader
Brand personality matrix
The Challenge for Leaders: Presentation and Perception
Common gaps that undermine authority
Framework for styled leadership

---------------------- RESOURCES:

Episode 218: What Real Leadership Looks Like with Veronica Perondi
Episode 230: Client Case Study: The Galavant Society
Episode 229: Why Your Rebrand Deserves a Launch Party
Episode 208: Client Case Study: Avenue 8 Cocktails
Episode 113: Hotel Lobby Candle with Lindsay Silberman
YouTube: Meet the MKWCC Team

----------------------- Boring packaging? Forgettable branding? Sticker Giant fixes that with custom stickers and labels designed to make your brand stick—literally. Use code KMAPODCAST25 at stickergiant.com for 25% off your first order. ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at:

----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode is brought to you by Zencastr. Create high-quality video and audio content. Get your first two weeks free at https://zencastr.com/?via=kma. ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma. This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard