Growth Design Podcast How to Build an Experimentation-Driven Product Culture | Kritarth Saurabh | Drop 5 Ep.02
Nov 28, 2025
In this insightful discussion, Kritarth Saurabh, VP of Product at Neat, shares his expertise in building an experimentation-driven product culture. He emphasizes the shift from intuition to hypothesis-led decision-making and explains effective strategies for transforming teams. Kritarth highlights the importance of hiring curious individuals and creating metrics that reflect user value. He also delves into the balance between data and intuition, gives tips for gaining stakeholder buy-in, and discusses how AI can enhance experimentation processes.
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From Agile Outputs To Value-Driven Work
- Agile began as a way to ship outputs faster but lacked validation of value.
- Kritarth says speed without learning is waste; experimentation de-risks strategy.
Hire Curiosity, Not Certainty
- Hire for curiosity over certainty in early-stage teams and prioritize people who ask how we'll know this works.
- Train teams to use both qualitative and quantitative data to test hypotheses, not to avoid decisions.
Validate Outcomes Before Building
- Frame roadmap items as measurable outcomes and convert features into testable hypotheses before building.
- Run quick, low-cost experiments (manual or 'sticky-tape' prototypes) to validate solutions first.
