The Future of Tourism Tech meets emotions: discovering immersive “phygital” tourism experiences
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Jun 20, 2024 Elisa Mameli, an expert in phygital tourism experiences, discusses the evolution and importance of 'phygital' tourism, highlighting examples of AR in historical site exploration and interactive tourist centers. She explores the merging of physical and digital experiences, emphasizing the need for strategic planning and aligning digital elements with specific objectives. The podcast also delves into creating immersive tourism experiences through co-design and stakeholder engagement.
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Banting House AR Experience
- David Peacock mentions Banting House in London as a phygital tourism example.
- Using AR, visitors can view annotated walls and learn about insulin's discovery.
Hyperground Tourist Center
- Alyssa Mameli describes South Korea's innovative tourist information center.
- It features interactive K-pop and K-drama exhibits, personalized tea experiences, and AI skin tests.
Accessibility in Phygital Tourism
- Phygital tourism prioritizes accessible and engaging experiences.
- It aims to cater to diverse needs and enhance the overall visitor experience.