Enhancing Tourism Resilience Through 'Phygital' Experiences

The chapter explores how the tourism industry is adapting to the digital age by combining physical and digital elements to create immersive experiences, focusing on emotional connections and human-centered interactions. Examples are given of innovative 'phygital' tourism experiences, like using AR for historical site exploration and interactive tourist information centers in South Korea. The importance of accessible and engaging digital experiences is emphasized, showcasing how technologies like QR codes and audio trails contribute to enhancing tourism resilience by fostering community collaboration and promoting a sense of connection to destinations.