The Gist Brad Meltzer on Plot Twists, Product Placement, and Violating Rules on Purpose
Jan 7, 2026
Brad Meltzer, a best-selling thriller author and creator of the Zig and Nola series, discusses his latest novel, The Viper. He reveals his unique writing process, where he often delays naming his books and emphasizes the importance of character integrity in adaptations. The conversation delves into the impact of product placement on kids’ perceptions and explores themes of self-acceptance and complex family dynamics within his narratives. Meltzer also shares insights on refreshing plot twists and innovative techniques in storytelling.
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Video vs. Official Rhetoric
- The Minneapolis ICE shooting footage contradicts DHS rhetoric about a "weaponized" vehicle and rioters. Mike Pesca argues the victim's life was the only one clearly at risk based on the video.
Name The Book Last
- Write the manuscript before worrying about the title; Brad Meltzer often names books last. Focus on the story first and let titles be marketing decisions later.
Early Copyright Wake-Up Call
- Brad Meltzer received a copyright demand early in his career for quoting song lyrics and nearly paid $10,000. He negotiated it down and learned to limit quoted lines to avoid legal bills.
