Key Learnings for Early Stage Marketplaces

Understanding demand generation is critical for early stage marketplaces, as capturing and retaining demand can be more challenging than securing supply. Robbie outlines five crucial factors to sustain marketplace demand: price advantage, exclusive supply, discoverability, trust, and fulfillment advantages. For example, platforms like Amazon succeed by offering low prices, while Etsy thrives on unique products that are hard to find elsewhere. Focusing on these elements allows founders to create a compelling proposition that attracts and retains users over time.