Marketplace & Product Insights From Tripadvisor & Tinder With Ravi Mehta
Everything Marketplaces
Driving Demand in Marketplaces
This chapter explores the complexities of attracting users to marketplaces, emphasizing the importance of ongoing customer engagement post-transaction. It outlines five critical strategies for marketplace founders, including competitive pricing and trust-building, illustrated through examples like Amazon and TripAdvisor. The discussion also highlights TripAdvisor's evolution into a transactional marketplace, detailing its successes and challenges in different segments.
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