Ankler Agenda BONUS EP: The Oscars Go to YouTube, with Prestige Junkie Katey Rich
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Dec 18, 2025 In a lively discussion, Katey Rich, an entertainment reporter and founder of Prestige Junkie, and Natalie Jarvey dive into the groundbreaking deal between the Oscars and YouTube. They explore how YouTube's vast audience reach could change the awards landscape. They also tackle the challenges faced by older viewers adapting to this shift. From measuring viewership to balancing the Oscars' prestige with YouTube's casual tone, Katey offers insights on production control and potential changes in show format. This deal marks a significant moment for both platforms and Hollywood!
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News Tip Came From Inside
- Natalie Jarvey recounts both of them receiving inside tips from a publicist tied to the Academy about the YouTube news.
- She uses the anecdote to explain how the news leaked through industry contacts.
YouTube Is Now TV
- YouTube has become the biggest streaming TV platform in the U.S., surpassing Netflix by Nielsen measures.
- Katey Rich argues that treating YouTube as TV collapses old silos between digital and traditional viewing.
Accessibility Drives The Deal
- YouTube's ubiquity and ease of access make it an obvious digital partner for the Oscars seeking global reach.
- Natalie Jarvey notes YouTube functions as the internet's lingua franca for video distribution.