Grammar Girl Quick and Dirty Tips for Better Writing

How algorithms are changing the meaning of words, with Adam Aleksic

Sep 18, 2025
Adam Aleksic, known as the Etymology Nerd and author of "Algospeak," dives into how algorithms are dramatically reshaping language. He reveals the evolution of words like 'preppy' and discusses the cultural nuances of online communication, including unique non-capital shouting styles. Adam also explores the intriguing ties between language and power, highlighting how young women are creating new conversational forms. With insights from his engaging videos, this conversation reveals the fascinating intersection of technology and linguistics.
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INSIGHT

Algorithms Accelerate Word Meaning Shifts

  • Social media algorithms accelerate normal semantic change by rewarding new uses of words.
  • Businesses and creators then adopt those uses because the algorithm prioritizes them.
ANECDOTE

Checking 'Preppy' With Real People

  • Adam texted his 11-year-old cousin to confirm the modern meaning of "preppy."
  • He also spoke with a Preppy Boutique owner who rebranded after seeing social usage online.
INSIGHT

Categories Create Perception And Identity

  • Language categories shape perception and social behavior across cultures.
  • Labeling groups (like cottagecore) can create identities that influence members' actions.
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