Behind the Numbers: an EMARKETER Podcast How Marketers Use AI at Work: Skills, Stigma, and the Future of Advertising Jobs | Behind the Numbers
Oct 3, 2025
The discussion delves into how AI is reshaping job roles in advertising, with concerns over layoffs and the loss of entry-level positions. Marketing strategies today heavily utilize generative AI for data analysis and content creation, yet the stigma of using AI at work raises fears of judgment among employees. There's a crucial need for training in AI skills, alongside ethical considerations for its use. The conversation also touches on the balance between traditional SEO practices and the emerging necessity of generative engine optimization.
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AI Is Reshaping Ad Employment
- AI adoption is reshaping advertising jobs with real concerns about displacement and structural shifts.
- Entry-level roles face the biggest impact, risking the pipeline for future leadership.
Content Generation Dominates Current Use
- Most marketers use generative AI for content creation and basic analysis today.
- Few use AI for content analytics yet, leaving a high-value use case underused.
Prioritize Practical AI Upskilling
- Teach employees which AI models suit which tasks and their strengths and weaknesses.
- Train efficient prompt writing so teams get accurate outputs faster.