My guest this week is Strauss Zelnick, the CEO of leading game publisher Take-Two Interactive. Maybe most well-known for its hugely successful Grand Theft Auto game, Take-Two is a sophisticated, top-tier developer, publisher, and marketer of interactive entertainment that owns Rockstar Games and 2K. Strauss’s passion for entertainment led him strong and fast into the industry as he worked his way from sales to CEO and transitioned from motion picture to gaming.

Today we cover his approach to staying on the cutting edge of media development, unlocking talent and potential in those around you, and becoming the leader you were meant to be. His intensity and his standard for excellence come through clearly. Please enjoy my conversation with Strauss Zelnick.

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Past guests include Tobi Lutke, Kevin Systrom, Mike Krieger, John Collison, Kat Cole, Marc Andreessen, Matthew Ball, Bill Gurley, Anu Hariharan, Ben Thompson, and many more.

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Show Notes

(00:03:39) - (First question) - Why the entertainment media sector is so interesting

(00:05:08) - Key inflection points in the history of media

(00:09:17) - The role of pure content in businesses today

(00:10:32) - Requirements for being a successful media business operator

(00:12:03) - Strategies for working effectively with creatives

(00:16:13) - How to cultivate a conducive environment for creatives

(00:25:54) - The allure of collaborating with Take-Two

(00:30:09) - Strauss’ journey to becoming the chairman and CEO of Take-Two

(00:37:42) - Strategies for reducing costs in business

(00:41:16) - Embracing diversity in the video game industry

(00:43:41) - Identifying high-quality intellectual property (IP)

(00:46:04) - The inspiration behind Strauss’ book Becoming Ageless: The Four Secrets To Looking and Feeling Younger Than Ever

(00:51:12) - Influential leaders for learning and growth

(00:55:45) - The impact of technology and the rise of new platforms

(00:57:00) - Common misconceptions about Take-Two

(00:59:42) - Unique attributes of Take-Two projects

(01:00:36) - Defining moments in the history of the business

(01:04:19) - Anticipating the future direction of Take-Two

(01:13:41) - Sources of motivation and inspiration

(01:15:29) - The concept and value of a masterpiece

(01:11:08) - Paramount values as a parent

(01:11:38) - The kindest thing anyone has ever done for Strauss