Melissa Perri (World-renowned expert): Escaping The Build Trap - Productized 23 Talk In Ten

Oct 17, 2023

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How much introduction does Melissa Perri need? A world-renowned expert in product management. Through companies such as Product Institute, Produx Labs, and CPO Accelerator, she pushs boundaries in product management education. As a consultant, she has advised Fortune 500s such as Capital One, Vanguard, Walmart/Sam’s Club, and JP Morgan Chase. AND she is a board member and trusted advisor for SAAS scaleups and late-stage startups.

Her superpower is making complex ideas accessible for different audiences, translating hard concepts into familiar language so that anyone can understand them. This makes me an invaluable partner to ambitious leaders with a vision for success.

We find ourselves at the Productized Podcast 2023 interviewing world class Product thought leaders getting their "Talks In Ten"

TalksInTen are the best to get the inside track and behind the scenes insights on the talks and workshops from the conferences we partner with, so you don't miss beat.

And for you our TalkinTen listeners here is a super special discount to our favourite (and perhaps soon to be yours) engagement tool AhaSlides!

50% off Essential Yearly Plan that is valid for 1 month (expiration date: 10 Nov, 2023) - Promo code: AHAXPROD www.ahaslides.com

What did Melissa Talk about?

Escaping the Build Trap

Like most of us, when Melissa Perri started as a product manager she started with giant requirements documents, dutifully recording every little detail from stakeholders and turning them into shiny docs for the developers. Then she discovered Agile and churned out features even faster. But eventually, she realised that she had been building features for years and never been quite sure whether users actually liked them or used them.

Melissa calls this the Build Trap, and a lot of product teams are stuck in it. They’re defining and shipping software with no measures of success, too busy managing the backlog, and focusing on getting features out the door. Too focused on building any thing rather than the right thing.

Host Bio

Ben is a seasoned expert in product agility coaching, unleashing the potential of people and products. With over a decade of experience, his focus now is product-led growth & agility in organisations of all sizes.

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