Entrepreneurs on Fire How to Succeed as an Outsider in Your Industry with Rich Thomson
Jun 16, 2025
Rich Thomson, Founder and CEO of Dreamliner Luxury Coaches, transformed his company into the largest entertainment logistics firm in the U.S., serving A-list stars. He discusses the power of being an outsider, using individuality as a strength. The conversation delves into navigating business growth during the pandemic, the importance of building trust within a diverse team, and making strategic hires for success. Thomson emphasizes embracing risk and adaptability as critical to entrepreneurial success, inspiring listeners to seize opportunities.
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No Backup Plan Required
- Don't have a backup plan when taking a big risk; go all in.
- Having a backup plan makes you more willing to fail, so commit fully to succeed.
Acquisition Changed the Game
- Acquiring Diamond Coaches was a game changer, expanding from 12 to 60+ buses.
- Rich had to relocate closer to the new business hub and fully commit to growth.
Luxury Experience Differentiator
- Dreamliner treats buses like luxury hotel rooms or private jets, not just vehicles.
- Professional drivers and top-quality service differentiate the company from competitors.
