Tool Use - AI Conversations How to Master Distribution For Your AI Apps (ft Sukh Saini)
Jan 13, 2026
Sukh Saini, an accomplished entrepreneur and creator of Engyne, shares his insights on AI product distribution and personal branding. He discusses the importance of focusing on high-impact projects over multiple low-revenue apps. Sukh's unique method involves validating demand before coding by conducting research and customer interviews. He emphasizes the power of building in public to foster trust and navigate new marketplaces like Stripe and Canva. Listeners gain a tactical framework for ensuring growth and success in the evolving AI landscape.
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Learning By Building Many Products
- Sukh built dozens of products to learn the business loop of idea → build → sell → scale.
- Each successive product improved his repeatable process until one (Retail) hit a distribution edge and sold.
Getting Early Access In Stripe Marketplace
- Sukh spotted Stripe opening a marketplace and emailed product managers with five app mockups to get early access.
- Being first in the Stripe app store gave him visibility, reviewer rapport, and fast user growth leading to a sale.
Don't Split Focus Across Many Apps
- Avoid spreading attention across many tiny apps because growth is exponential and requires concentrated effort.
- Focus on one idea to reach the inflection point faster and avoid inefficient context switching.