The Pricing Lie That Keeps Outdoor Living Pros Trapped in Discounts

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Are you secretly draining your profits by constantly discounting your projects?

Many contractors believe discounting is just part of doing business — or that they’ll raise their prices once they have more jobs, photos, or experience. But the truth is, discounting destroys trust with clients, wrecks your margins, and leaves you stuck in a cycle of stress and self-doubt.

In this episode, you’ll discover:

• Why confidence — not pricing — is the real key to stopping discounts.
• How discounting silently erodes client trust and damages long-term relationships.
• The mindset shift every contractor must make to charge premium prices without apology.

Press play now to learn how to ditch the discounts, reclaim your confidence, and finally get paid what you’re worth.

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Tune into this podcast where a seasoned craftsman shares expert communication skills, strategies for overcoming stress and overwhelm, and insights on building a profitable business in landscaping and hardscaping, with tips on how to sell, close more deals, and achieve financial freedom to retire early as a successful business owner in the design/build and outdoor living industry.