

The Five Fundamentals of Ethical Marketing (Tad Hargrave - Marketing for Hippies)
Oct 25, 2024
Tad Hargrave, the founder of Marketing for Hippies, brings over 20 years of expertise in ethical marketing to the conversation. He critiques harmful sales tactics, advocating for a trauma-informed approach that respects everyone involved. Tad shares his inspiring journey toward ethical practices and outlines five key principles for marketing success. He emphasizes the importance of genuine connections over manipulation, while also discussing the balance between effective content and ethical communication. A must-listen for conscientious creators!
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8
Intro
00:00 • 4min
Journey from Sales to Ethical Marketing
03:47 • 4min
From Discovery to Ethical Marketing: A Journey Shared
08:03 • 2min
Critique of Manipulative Sales Tactics in Marketing
10:08 • 2min
Ethical Marketing Principles
12:20 • 6min
Ethical Marketing Essentials
18:34 • 19min
Quality Content vs. Effective Pitching
37:31 • 23min
The Journey of Ethical Marketing: Patience, Growth, and Commitment
01:00:59 • 5min