The Five Fundamentals of Ethical Marketing (Tad Hargrave - Marketing for Hippies)
Making Majik Podcast with Bradley Morris from Majik Media
Quality Content vs. Effective Pitching
This chapter discusses the significance of content quality in workshops compared to the effectiveness of sales pitches, using humor to critique poor public speaking advice. It emphasizes the importance of clarity, audience understanding, and ethical marketing principles, encouraging a shift from sales-driven to value-driven communication. Engaging participants in brainstorming sessions, the chapter explores effective strategies for reaching and supporting target audiences through creativity and relationship-building.
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