The IO Podcast: Investor + Operator Leading a $1B Revenue Startup AND $1.8B VC Firm – A convo w/ Arjun Sethi (Tribe Capital + Kraken)
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Jul 29, 2025 Arjun Sethi, managing partner at Tribe Capital and co-CEO of Kraken, dives into the world of venture capital and cryptocurrency. He shares his unique approach to achieving product-market fit and the frameworks that guide his investment strategies. Arjun emphasizes the importance of data analysis and user behavior in driving product success. He also discusses the dynamic nature of remote work and its implications for innovation. With insights into navigating market cycles and fostering relationships in VC, he presents a compelling vision for the future of investment.
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Arjun's Early Entrepreneurial Journey
- Arjun Sethi dropped out of high school and started building aftermarket car parts with friends, fueling his passion for design and manufacturing.
- He transitioned from mechanics to consulting and social gaming before entering venture capital, shaped by diverse early experiences.
Frameworks Identify Product Market Fit
- Data-driven frameworks help better understand product market fit by benchmarking user behaviors across industries.
- Combining quantitative data with qualitative interpretation enables more informed and nuanced investment decisions.
Use Data To Quantify Product Fit
- Obtain raw transaction data from companies to benchmark usage, retention, and growth metrics.
- Use this data to quantify product market fit early, even without revenue, guiding investment decisions.