Wouldn't you love to crack the code to effective law firm marketing? You're in luck as we sit down with Tifiny Swedensky, owner of Sharp Cookie, who has been trailblazing this path with her fractional CMO services to five law firms. Tiffany peels back the curtain to reveal her journey, talking about the importance of time, the right people, and tools. She also shares the vital skill of balancing time, money, and people to ensure the success of your marketing projects.

This episode also takes an exciting turn as Tifiny delves into the intricacies of relaunching websites and managing the delicate interplay between law firms and vendors. She shares her wisdom on reframing budget conversations, conveying the firm's vision effectively to vendors, and assessing in-house talent. But the learning doesn't stop there; Tifiny also enlightens us on the role of AI in modern marketing and hiring, backing it up with practical examples of AI-created marketing content. So strap in for a conversation that is sure to leave you with valuable insights and actionable advice. Let's get started!

Smart Cookie - Read More About Tifiny Here

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Ben Glass is a nationally recognized personal injury and long-term disability insurance attorney in Fairfax, VA. Since 2005, Ben Glass and Great Legal Marketing have been helping solo and small firm lawyers make more money, get more clients and still get home in time for dinner. We call this TheGLMTribe.com

What Makes The GLM Tribe Special?

In short, we are the only organization within the "business builder for lawyers" space that is led by two practicing lawyers.

One thing we're sure you've noticed is that despite the variety of options within our space, no one else is mixing
the actual practice of law with business building in the way that we are.

There are no other organizations who understand the highs and lows of running a small law firm and are engaged in talking to real clients. That is what sets GLM apart from every other organization, and it is why we have had loyal members that have been with us for two-decades.