Finance Operators How to lose $1.6B. Recent acquisitions in commerce, Tariff tactics & more.
Mar 31, 2025
A viral moment around a water company sparks a discussion about brand marketing and missed opportunities. The rise and fall of a bracelet brand unveils challenges post-acquisition, including market shifts and changing customer acquisition costs. The hosts share innovative tariff management strategies and cost-reduction tactics to navigate economic uncertainty. They also dive into a biotech company's bankruptcy fueled by a data breach, highlighting the importance of trust and proper data management in today's landscape.
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Saratoga Water Viral Moment
- A fitness influencer's viral video featuring Saratoga Water prompted discussion about the brand's response.
- Despite the viral moment, the brand, part of a larger company, didn't significantly alter its marketing strategy.
Pura Vida's Downfall
- Pura Vida, a popular DTC brand, was acquired by Vera Bradley for a substantial sum but later sold for a mere $1 million.
- The brand's decline is attributed to challenges in customer acquisition post-iOS 14.5 update and a lack of product diversification.
Declare a Price Decrease
- Send a letter declaring a price decrease from a figure of authority, like the CFO.
- If bills arrive without the decrease, express confusion; suppliers will often settle for smaller discounts or a cost freeze.