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How to lose $1.6B. Recent acquisitions in commerce, Tariff tactics & more.

Finance Operators

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The Viral Fitness Incident and Brand Dynamics

This chapter explores a viral video by a fitness influencer featuring Saratoga water and the mixed reactions to the brand's missed opportunity for engagement. It discusses the intricacies of e-commerce visibility for traditional companies, the success of Pura Vida in the direct-to-consumer market, and the aftermath of acquisitions on company culture and profitability. Additionally, the chapter highlights the challenges businesses faced due to the iOS 14.5 update on digital advertising, revealing the impact on revenues and operational strategies.

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