Improving business efficiency through list-making strategies.
Adapting course offerings to meet market demands and sustain growth.
Deep dives
Pivoting Income Streams in Flexible Entrepreneurial Endeavors
As Rachelle Greer navigates her established garden design career, TV hosting projects, and online courses, she grapples with potential shifts in revenue sources. Feeling the need to pivot due to market changes, Rachelle seeks guidance on effectively transitioning while contemplating new revenue streams. Acknowledging the evolving landscape of TV gigs and sponsorships, Rachelle aims to strategically adjust her business offerings and explore lucrative opportunities amidst uncertain market conditions.
Strategies for Analyzing Course Sales Downturns and Business Renewal
Addressing declining course sales and market competition, Rachelle explores the dynamics of her income-generating courses and associated challenges. Amidst shifting market trends and increased competition, she seeks insights on reinvigorating her product offerings and adapting to emerging demands. Evaluating customer preferences, pricing strategies, and market positioning, Rachelle navigates the intricacies of revamping her courses to reignite market interest and sustain business growth.
Enhancing Content and Distribution Strategies for Audience Engagement
Considering diverse content distribution platforms like newsletters, websites, and social media, Rachelle explores avenues for maximizing audience engagement and expanding reach. With a substantial following across email newsletters and social channels like Instagram and Pinterest, she contemplates enhancing content strategies to drive traffic and leverage monetization opportunities. By optimizing non-algorithmic distribution channels and engaging with audience preferences, Rachelle aims to amplify her online presence and cultivate deeper connections with her community.
Implementing a Robust Content Creation System for Sustainable Engagement
Embracing a structured 90-day content library system, Rachelle plans to deliver comprehensive gardening insights and practical guidance across various content formats. By curating a diverse range of content addressing audience needs, instructional content, and user testimonials, Rachelle seeks to nurture sustained audience engagement and brand loyalty. Leveraging systematic content creation and periodic resharing of successful content pieces, Rachelle aims to streamline content production, optimize audience interaction, and drive long-term value for her gardening enthusiasts.
Today my guest on the I Want To Know podcast is Rochelle Greayer. Rochelle is an author and garden designer who helps homeowners design and create stylish and healthy landscapes and gardens through her online garden design courses, which are the Garden Design Lab and Planting Design Bootcamp. Her book, Cultivating Garden Style, and The Pith and Vigor website and newsletter, and she's a television personality. You can find her on Instagram @pithandvigor, where she chats with fellow garden makers and shares design tips and garden inspiration. In a former life, she was a physicist/pilot/rocket scientist who traveled the world working on F-18 flight simulators and launching commercial satellites.
Here are some of the most valuable moments in their conversation:
00:00 - Introduction 08:30 - I Made Two Lists And It Drastically Improved My Business 18:35 - The 3 Strategies Every Creative Entrepreneur Needs (If You Want To Make A Living) 25:52 - Don't Update Your Course (Do This Instead) 37:04 - The 90-Day Content Library System
