Gabe is the EVP of Retail Operations, and Nicole is the Senior Product Manager at 4Front. The couple met when Nicole was a budtender and sold Gabe his first legal eighth of cannabis. Just a few months later, a first date turned into years together, and their apartment became a shared office.
Gabriel Mendoza, EVP of Operations, 4Front Ventures / Mission Dispensaries
Gabe Mendoza, Executive Vice President of Operations for multi-state cannabis operator 4Front Ventures, is a lifelong Chicagoan who has worked in the cannabis industry for eight years. Gabe is responsible for shepherding retail projects into and through application/acquisition, construction, compliance, and revenue generation. Further responsibilities include daily oversight of over 300 employees and $90,000,000 in annual revenue. In addition to his operational experience, Gabe is the co-creator of the non-profit, Chicago NORML, which was founded in 2017 with the goal of educating and motivating communities of color to destigmatize and accept the cannabis plant as a vehicle for wellness, and empowerment.
Nicole Mendoza, Senior Product Manager, 4Front Ventures / Mission Dispensaries
Nicole entered the cannabis industry in 2015 by way of Los Angeles. She manages new product development and launches across four of the largest cannabis markets (MA, IL, CA & WA) in the U.S. In the last two years she has driven the launch of 500 new SKUs across 18 of 4Front’s core brands. Amongst her collaborators Nicole is known for being an agile, trendsetting and passionate problem solver. Motivated by social impact, Nicole believes that the cannabis industry is an entryway into a healthier and more equitable future for all. In addition to being a new mom, teaching pre- and post natal yoga classes - Nicole also serves on the board for the non profit ChicagoNORML.
4Front Ventures: Company Background
4Front Ventures Corp. (“4Front” or the “Company”) (CSE: FFNT) (OTCQX: FFNTF) is a national, vertically integrated multi-state cannabis operator who owns or manages operations and facilities in strategic medical and adult-use cannabis markets, including California, Illinois, Massachusetts, Michigan and Washington. Since its founding in 2011, 4Front has built a strong reputation for its high standards and low-cost cultivation and production methodologies earned through a track record of success in facility design, cultivation, genetics, growing processes, manufacturing, purchasing, distribution, and retail. To date, 4Front has successfully brought to market more than 20 different cannabis brands and over 1800 products, which are strategically distributed through its fully owned and operated Mission dispensaries and retail outlets in its core markets. As the Company continues to drive value for its shareholders, its team is applying its decade of expertise in the sector across the cannabis industry value chain and ecosystem.
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