Trillions Invesco's ETF Playbook
Dec 18, 2025
Brian Hartigan, the Global Head of ETFs and Index Investments at Invesco, shares insights from his extensive experience in the competitive ETF space. He discusses the challenges of thriving in what he calls "The Terrordome" and how Invesco navigates fierce competition from giants like Vanguard. Hartigan dives into the success of smart-beta ETFs, the rising demand for diversification in market shifts, and the unique trajectory of QQQ. Additionally, he offers advice on investing in volatile assets like Bitcoin and the appeal of thematic ETFs as portfolio enhancers.
AI Snips
Chapters
Transcript
Episode notes
Experience As Competitive Moat
- Invesco's ETF edge is long experience across asset classes and global reach.
- They evolve products by understanding investor needs and staying focused in the Terrordome.
Smart Beta's Quiet Power
- Smart beta provides disciplined, emotionless exposures that force portfolio outcomes.
- Momentum drove 2025 returns and flows, showing factor tilts can dominate regimes.
Fee Cut Before An Acquisition
- Invesco cut fees dramatically to win equal-weight flows around an acquisition.
- The price move materially affected deal economics and competitive positioning.