Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold LinkedIn HUGE Change! ➕ On-Demand is Dying? ➕Goodbye Gossip Magazines? What’s Up THIS WEEK| Ep. 347
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Jun 3, 2025 A major update in LinkedIn analytics now allows users to see the impact of their posts on profile views and followers. The discussion reveals that higher impressions don’t always equal more engagement. The innovative 'earned on demand' model for events boosts live attendance and conversion rates significantly. The podcast also delves into the decline of gossip magazines, critiquing their sensationalist tactics and leading to a broader conversation about trust in media.
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LinkedIn Analytics Game Changer
- LinkedIn now shows if posts generate profile views or new followers on a post-by-post basis.
- Post impressions don't always correlate with profile views or follower growth, changing content strategy insight.
Earned On Demand Boosts Engagement
- Use "earned on demand" for virtual events: attendees must participate live to access recordings.
- This approach increases show-up rates to 70% and boosts pipeline conversion by 400%.
Shift Away From All On-Demand Content
- On-demand content availability is declining; live-only webinars are rising to increase attendee urgency.
- The entertainment industry also shifts away from releasing everything at once to stagger episodes.