The Unicorn Hiring Trajectory with Maddy Cross, Notion Capital

Maddy Cross, Talent Director at Notion Capital, is this week’s guest on The SaaS Revolution Show. She talks about Notion's recent research report: The Unicorn Hiring Trajectory. This looks into the hiring trends of SaaS unicorns compared with other high-performing (but not unicorn) businesses. When Notion invests in a startup, 80% of that capital goes on headcount - growing the team. But how do the choices you make - when to hire, who to hire - affect the growth trajectory of your company?       Check out the other ways SaaStock is helping SaaS founders move their business forward:  🇮🇪 SaaStock Europe: 14-15 October 2025 | Dublin, Ireland Book tickets: https://saastock-europe.com/tickets/ 🇺🇸 SaaStock USA 2025: April 2026 | Austin, Texas Book tickets: https://saastock-usa.com/ 🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/) 🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)