The Nonprofit Podcast

Ep 175| 3 Simple Strategies to Grow Donor Relationships

Sep 11, 2025
Discover the art of micro-touches in fundraising that transform donor relationships. Learn how personalized, emotionally resonant messages can build trust and keep your cause vibrant in donors' minds. Unpack the power of audio check-ins and handwritten notes to engage supporters. Dive into storytelling and co-creation strategies that deepen connections. Plus, don't miss a chance to win a Donorbox Live Kiosk to boost year-end giving. Fundraising is about being human, not just louder!
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ANECDOTE

Voice Note Rekindles Connection

  • Britt sent a 30-second voice note to a distant friend and it rekindled daily, human conversation.
  • She uses this story to show how short, real touches revive relationships and apply to fundraising.
INSIGHT

Presence Beats Polish

  • Attention will be the rarest currency in 2026 and tiny human touches cut through inbox noise.
  • Presence and raw storytelling beat polished, frequent appeals for donor engagement.
ANECDOTE

Year-End Email Mistake Costs 20%

  • Britt recounts an advisory board that sent three donate-before-midnight emails in two weeks and lost 20% revenue.
  • The rush, unsubscribes, and donor tuning out proved louder asks backfire.
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