Rob Cristofaro | From NYC graffiti king to Co-founder of Alife
Apr 7, 2021
47:08
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This week on Born or Made, Michael chats with Alife‘s Co-Founder, Rob Cristofaro, who explains why graffiti is the rawest form of branding and how "keeping it real," with personal connections rather than trends has kept his brand relevant for 20 years.
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