The Business of Boutique Fitness 700: The New Era of Studio Membership Models
Jan 15, 2026
38:33
Memberships are the biggest revenue source and one of the most powerful levers studio owners have, so it's critical to get them right. Unfortunately, too many are guessing here.
Explore options, terms, pricing and consumer shifts as Conor McGarry, Pricing Team Captain, and I break it all down in Episode 700: The New Era of Studio Membership Models.
- Anchor value: use pricing psychology to guide strategic buying decisions
- Design commitment: leverage term memberships to reduce churn
- Match preferences: align memberships with clients' attendance patterns
- Expand intentionally: layer credits, hybrids and upgrades thoughtfully
- Future-proof revenue: schedule annual pricing increases to drive receivables
Smart studio owners should be ready to adopt the next phase of boutique fitness studio pricing—more flexible, personalized and data-driven. Get a head start with Episode 700.
Catch you there.
With grit and gratitude, Lisé
LINKS:
https://www.instagram.com/studiogrowco
https://www.linkedin.com/company/studio-growco/