The Frankie Lee Podcast 171 - Kayla Itsines - Buying Back Sweat After $400 Million Exit
Dec 19, 2023
Kayla Itsines, an Australian personal trainer and entrepreneur known for her transformative fitness programs, shares her inspiring journey from selling her company for $400 million to reclaiming it just days before this conversation. She discusses the pressures of entrepreneurship and the importance of female empowerment in fitness. Kayla explores the balance between business and personal life, her growth journey, and the excitement surrounding upcoming events. She also emphasizes authenticity in branding and overcoming cultural expectations in the fitness world.
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Women-Only Training Roots
- Kayla started as a women-only personal trainer influenced by cultural and client needs.
- Her clients' requests led her to create home workout guides and eventually grow a global app.
Grounding Success with Family Values
- Kayla never wanted to be the center of attention or sexualize herself to sell fitness products.
- Family values grounded her approach, focusing on clients rather than personal fame.
Use Comparison for Brand Growth
- Align your brand against competitors for honest assessment and growth.
- Accept brutal yet constructive feedback to improve aesthetics and messaging.