The Bob Lefsetz Podcast Wayne Forte
Aug 7, 2025
Wayne Forte, a veteran agent with fifty years of experience representing iconic acts like David Bowie and Tedeschi Trucks Band, shares insights from his extensive career. He discusses the formation of NIVA during the pandemic, advocating for financial support for struggling venues and artists. Forte examines the challenges small touring bands face, including financial strains and low earnings. He also highlights the intricate dynamics of ticket pricing and the negotiation landscape in the music industry, emphasizing the importance of solidarity among independent stakeholders.
AI Snips
Chapters
Transcript
Episode notes
Independent Agents Unite During COVID
- Independent talent agents united quickly during COVID for survival and advocacy.
- Competitors became collaborators facing the same existential threat.
Defining Independent Agencies
- Independent agencies must be 51% owned and not corporate-controlled to qualify.
- Membership expanded beyond agents to managers and other independents for strength.
Organizing Advocacy Efforts
- To lobby effectively, form a nonprofit and pool member funds to hire experts.
- Regular meetings and assigning committees streamline advocacy efforts.