Start-up theory is back and in full force! This clip was taken from our 24 hr Facebook live IMPACTATHON with a dear friend of Tom and Impact Theory's, Chris "Drama" Pfaff (@drama) from Young & Reckless apparel (Y&R).

Tom and Drama go into many topics; from discussing hardships building a brand with a larger than life mission to burrito manufacturing; Tom and Drama discuss building business' for a new generation right here on Startup Theory.

Topics include:

*Why staying on brand is so important How Y&R strives to become the voice of the youth looking to find their place in the world.

*How your ego can be viewed from a different perspective. Why momentum matters more in business than people realize. How vulnerability and authenticity are the new kingmakers in consumer branding.

*How Drama’s perspective on life and business changed after his brain injury.

*Defining your brand

*Why developing a big mission is an important key to success.

*Revealing the one idea Drama believes every entrepreneur should know when starting out.

*and much more...

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