Discovering The Human Element Behind The Numbers

Do you want to build long-term customer loyalty and a sustainable business? 

Tune into today's episode of Push To Be More as our special guest, Monica Sharma-Patnekar reveals her top tips to help you do that. Learn how building customer relationships and consistently translating it into all aspects of the business can help your business stay ahead of the curve. 

ABOUT MONICA:

Monica is an eCommerce brand mentor & consultant, a purpose-driven (digital) brand, marketing & strategy professional with 17 years of global experience building brands. She’s worked across diverse sectors and companies from Fortune500 to scale- & start-ups.

Here’s a summary of the great stuff that we cover in this show:

• Monica emphasizes the importance of recognizing individual human beings behind the numbers in e-commerce, building long-term relationships with customers, and creating purpose-driven brands for sustainable and profitable businesses.
• Getting to know your customers through deep dive customer interviews is key to understanding their core needs, wants, and desires. This understanding leads to shifts in mindset and helps businesses add value and deliver what customers really want. 
• Monica discusses the importance of having conversations with customers and understanding their desires, behaviors, and experiences to improve business outcomes. She also suggests recording the conversation to take notes and pick out snippets that can be used for marketing purposes.
• Businesses should make an effort to talk to their customers on a regular basis to gain a deeper understanding of their needs and preferences. Monica recommends doing this on a monthly basis, involving different teams within the company to maintain consistency and stay ahead of the curve.
• While customer personas based on actual customer conversations and understanding are helpful, going into too much unnecessary detail should be avoided. Instead, focusing on the core desires of the customer and avoiding building in personal assumptions is key to developing effective customer personas.
• To find out the desires of customers, brands can ask for customer stories to get unique insights into what really matters to their customers and what emotional elements are involved in their decision-making process. This can help brands tailor their messages and products to better meet the needs of their customers.

For complete show notes, transcript and links to our guest, check out our website: www.ecommerce-podcast.com.