The Online Course Show 136: Webinar CONTENT – How to Structure Your Webinar to SELL Your Online Course
Jun 16, 2020
51:30
Stacks and secrets and sales - oh my! We’re talking all about webinar content today, because I firmly believe that your webinar can be a huge driver of sales if you set it up right. If they check certain boxes for the audience and are structured in a certain way, they can really help your audience break their false beliefs about your niche.
"You’ve got to help people break through objections."
- Jacques Hopkins
David and I had a lot of fun discussing the ins and outs of my webinar and what I’ve learned over the years of working on it. Once you understand the basic structure of how to do an effective webinar presentation, you can apply this knowledge to just about any niche!
In This Episode, We Talked About:
- (1:44) Life updates and recent events
- (4:03) Facebook communities and why I’ve been going live more often
- (9:24) A book recommendation and update from David
- (13:29) The Win of the Week
- (16:58) My top 4 favorite tools
- (17:35) Do webinars work?
- (20:53) Webinar icebreakers and presentation openers
- (22:12) Incentivizing attendees to watch the whole webinar
- (24:14) How to use an epiphany bridge
- (26:46) The importance of stories
- (27:20) Creating “The 3 Secrets” from false beliefs, with examples from my niche
- (31:24) How to deal with skepticism
- (32:20) The 3 types of false beliefs, with more examples
- (37:29) Transitioning into selling
- (39:11) “The Stack” for webinars
- (42:54) How to do a price reveal
- (44:45) Storytelling to combat false beliefs
- (47:45) Ending your webinar + thoughts on webinar length
- (49:24) Wrapping up
Thank you for listening in – I hope you enjoyed what you learned! We’ll be back with another episode soon of The Online Course Show soon.